Comprehensive Wellness, a new and rapidly growing medical practice in Walnut Creek was in need of a full range of design and marketing support. Starting from ground zero, worked with founder to name the new practice and design a logo to reflect the full-circle of medical care offered. Established branding guidelines for use in all practice materials.
Designed and launched website that included an integrated an online patient scheduling module, searchable event calendar, integrated newsletter/mailing list registration, and online storefront. Responsible for gathering content and authoring all marketing and site copy. As new clinicians and practice areas are added, work with new staff to create team member bios and expand site content to include new capabilities. Author and post regular updates to the News & Events page. Created a new COVID-19 Resources page to address concerns relating particularly to the coronavirus. Ongoing projects include site maintenance to ensure that all themes and plug-ins stay up to date.
Designed and produced a complete suite of marketing collateral—a series of brochures that highlighted each of the primary practice areas—as well as promotional flyers for practice events and programs. Ensured that the branding colors, fonts, and imagery were consistent across all marketing channels.
Established the practice presence on social media (Instagram, Facebook, Twitter, and LinkedIn). Created and implemented a consistently branded social media experience – focused on brand color palette, fonts, and healthy lifestyle imagery. Posts included new clinician announcements, recipes, patient testimonials, featured clinicians, special offers, classes and workshops, inspirational quotes, as well as clinician submitted photos and media.
Implemented and launched a bi-monthly patient newsletter. Initially produced the newsletter in both print and online form, later moving to an all-digital format. Configured and manage a MailChimp patient mailing list and continue to be responsible for all updates and newsletters to patients.
Designed and produced a complete suite of business stationery (letterhead, envelopes, notecards, notepads, business cards), office signage, and a plethora of other materials (prescription pads, patient information forms) for the practice.
As the needs of the practice and staffing change, Michelle Bea continues to work closely with the practice to address their ongoing marketing and design needs.
”Michelle conceived and directed the branding and website of our multi-disciplinary health practice from the inception to the continued management of the website, social media, and print communication. She is a true professional who listens carefully to the client's wishes then implements with the talent and attention to detail of a true professional. She is always responsive to ongoing needs and a pleasure to work with.
Dr. Rebecca Parish, Founder & Medical DirectorComprehensive Wellness
Project Elements
- branding
- business stationery
- copywriting
- event
- logo design
- marketing collateral
- newsletters
- presentations
- print design/production
- signage
- social media integration
- special projects
- web design/production